Mat Keplinger
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LinkedIn vs. Facebook

06/03/2014

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            LinkedIn and Facebook are very different social media platforms. The key difference is professionalism. LinkedIn is formal, while Facebook is fun.

            LinkedIn is a resume. You spend time connecting with possible employers and professionals in their area. Since those people are viewing your profile, you want to promote your most professional self. In your profile picture on LinkedIn you are most likely wearing something that is considered business attire. You have many coworkers or former college classmates helping to promote your skillset, as you do the same in return for them. This platform is used to encourage employment.

            Facebook is a platform that promotes fun. On Facebook you have a bunch of pictures with friends, probably with some adult beverages in hand, and that is acceptable, where that is not the case on LinkedIn. Facebook is also used to post interesting videos, comment on other’s posts, and chat with friends and colleagues.

            I like to think of LinkedIn as the job interview. Facebook is the party. You can’t do anything overboard on Facebook, but you can let your guard down a little and show some personality, versus the formality of LinkedIn. Both mediums are very valuable in their own ways.

 


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    Mat Keplinger

    Coach. Mentor. Friend. Future Teacher.

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